Branding Through Type
Formerloves.


Objective
The prompt for this project was to create a brand identity and deliverables through exploring a poem in a foreign language. The poem that I was given was in Russian.
Approach
For this project I experimented with the Russian letterforms and created patterns from the shapes, counter forms, and outlines of the characters. The poem is about women who throw gifts from their former lovers away, so naturally the brand concept became a service that helps individuals heal and move on from their past relationships. The deliverable from this project is a store that sells care packages for people who have recently gone through a breakup.
Year of Completion
Spring 2021
Type of Project
Experimental Typography
Branding Identity
Category
Typography, Branding, Identity
Course Name
GR 613 Type Experiments
Instructor
David Hake









