Branding Through Type

Formerloves.

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Objective

The prompt for this project was to create a brand identity and deliverables through exploring a poem in a foreign language. The poem that I was given was in Russian.

Approach

For this project I experimented with the Russian letterforms and created patterns from the shapes, counter forms, and outlines of the characters. The poem is about women who throw gifts from their former lovers away, so naturally the brand concept became a service that helps individuals heal and move on from their past relationships. The deliverable from this project is a store that sells care packages for people who have recently gone through a breakup. 

Year of Completion

Spring 2021

Type of Project

Experimental Typography

Branding Identity

Category

Typography, Branding, Identity

Course Name

GR 613 Type Experiments

Instructor

David Hake

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