Rebranding the WWF Org
The prompt for this project was to rebrand an already existing company or a company that has become obsolete. I decided to rebrand The World Wildlife Foundation with the hope of expanding their scope and vision making it more of a lifestyle brand for everyday people.
For this project I wanted to give The World Wildlife Foundation
a more approachable and modern look and feel that resonates with a younger audience. By using warm colors, fun typefaces, and a logotype that uses both typographic and iconographic elements, I wanted to showcase the soul of the brand: to conserve earth for all who inhabit it.
Year of Completion
Type of Project
Branding, Identity System
GR 604 Nature of Identity