Rebranding the WWF Org
Our Earth.
Objective
The prompt for this project was to rebrand an already existing company or a company that has become obsolete. I decided to rebrand The World Wildlife Foundation with the hope of expanding their scope and vision making it more of a lifestyle brand for everyday people.
Approach
For this project I wanted to give The World Wildlife Foundation
a more approachable and modern look and feel that resonates with a younger audience. By using warm colors, fun typefaces, and a logotype that uses both typographic and iconographic elements, I wanted to showcase the soul of the brand: to conserve earth for all who inhabit it.
Year of Completion
Spring 2021
Type of Project
Brand Guide
Category
Branding, Identity System
Course Name
GR 604 Nature of Identity
Instructor
Hunter Wimmer
