Rebranding the WWF Org

Our Earth.

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Objective

The prompt for this project was to rebrand an already existing company or a company that has become obsolete. I decided to rebrand The World Wildlife Foundation with the hope of expanding their scope and vision making it more of a lifestyle brand for everyday people.

Approach

For this project I wanted to give The World Wildlife Foundation
a more approachable and modern look and feel that resonates with a younger audience. By using warm colors, fun typefaces, and a logotype that uses both typographic and iconographic elements, I wanted to showcase the soul of the brand: to conserve earth for all who inhabit it. 

Year of Completion

Spring 2021

Type of Project

Brand Guide

Category

Branding, Identity System

Course Name

GR 604 Nature of Identity

Instructor

Hunter Wimmer

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