Explore the Great Outdoors

Mec.

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Objective

The prompt for this project was to redesign an already existing multi-page annual report. For this project, I chose the Canadian company Mountain Equipment Coop (MEC).

Approach

Because MEC is a company that encourages individuals to explore the outdoors by staying active, I wanted to highlight that inspirational spirit by designing a visual system that was both whimsical and playful, but also minimalistic and clean. I chose to include simple line illustrations for icons and graphs, and contrasted them against a thick bold slab serif typeface, because in the outdoors, anything goes. 

Year of Completion

Spring 2020

Type of Project

Annual Report

Category

Editorial Layout
Visual System

Course Name

GR 601 Type Systems

Instructor

David Hake

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