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Mec.
Type of Project
Annual Report
Category
Editorial Layout
Visual System
Objective
The prompt for this project was to redesign an already existing multi-page annual report. For this project,
I chose the Canadian company Mountain Equipment Coop (MEC).
Approach
Because MEC is a company that encourages individuals to explore the outdoors by staying active, I wanted to highlight that inspirational spirit by designing a visual system that was both whimsical and playful, but also minimalistic and clean. I chose to include simple line illustrations for icons and graphs, and contrasted them against a thick bold slab serif typeface, because in the outdoors, anything goes.
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