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Explore the Great Outdoors
Mec.


1/1
Objective
The prompt for this project was to redesign an already existing multi-page annual report. For this project, I chose the Canadian company Mountain Equipment Coop (MEC).
Approach
Because MEC is a company that encourages individuals to explore the outdoors by staying active, I wanted to highlight that inspirational spirit by designing a visual system that was both whimsical and playful, but also minimalistic and clean. I chose to include simple line illustrations for icons and graphs, and contrasted them against a thick bold slab serif typeface, because in the outdoors, anything goes.
Year of Completion
Spring 2020
Type of Project
Annual Report
Category
Editorial Layout
Visual System
Course Name
GR 601 Type Systems
Instructor
David Hake







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