Elegant Typeface Family

Josefin.

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Objective

The challenge of this project was to create promotional material for a typeface, that included a type specimen. The end result would appeal to designers and a type-savvy audience, with the goal of engaging and telling the story of the typeface. 

Approach

For this project, I chose the typeface family Josefin Sans and Slab designed by Santiago Orozco. Since the designer of the typeface is originally based in Mexico, I decided to create a bilingual typeface poster that highlighted the phrases that were passed from one generation to the next in Mexico. 

Year of Completion

Fall 2019

Type of Project

Type Specimen

Category

Poster Design

Course Name

GR 619 Type Composition

Instructor

John Nettleton

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