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Josefin.
Type of Project
Type Specimen
Category
Poster Design
Objective
The challenge of this project was to create promotional material for a typeface, that included a type specimen. The end result would appeal to designers and a type-savvy audience, with the goal of engaging and telling the story of the typeface.
Approach
For this project, I chose the typeface family Josefin Sans and Slab designed by Santiago Orozco. Since the designer of the typeface
is originally based in Mexico, I decided to create a bilingual typeface poster that high-lighted the phrases that were passed from
one generation to the next in Mexico.
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