Women x Women.
Year of Completion
Spring 2025
Company Name
Title Nine
Type of Project
Identity, Branding, Web Design, Retail Design, Digital asset creation
Category
Campaign & Identity
Objective
To create an identity and omni-channel campaign to announce the partnership between Title Nine and the WNBA Seattle Storm team during the 2025 game season.
Approach
This was a unique and special opportunity between Title Nine and Seattle Storm and I wanted to find a visual identity that spoke to the power of women supporting women, as well as the excitement of the WNBA season. Starting with a color palette that complimented and blended both company identities, I chose to elevate the partnership by the use of Storm and Seattle specific photography contrasting against the organic hand drawn elements that highlighted strategy and playfulness. With the final identity speaking to the power of women partnering together.
