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Josefin.
Year of Completion
Fall 2019
Course Name
GR 619 Type Composition
Instructor
John Nettleton
Type of Project
Type Specimen
Category
Poster Design
Objective
The challenge of this project was to create promotional material for a typeface, that included a type specimen. The end result would appeal to designers and a type-savvy audience, with the goal of engaging and telling the story of the typeface.
Approach
For this project, I chose the typeface family Josefin Sans and Slab designed by Santiago Orozco. Since the designer of the typeface is originally based in Mexico, I decided to create a bilingual typeface poster that highlighted the phrases that were passed from one generation to the next in Mexico.
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